This groundbreaking campaign marked the most ambitious health initiative in British Columbia’s history, aiming to raise $500 million to advance cancer research and care. As the Graphic Designer, I collaborated with the marketing team and other cross-functional teams to develop cohesive and impactful digital and print assets that supported the campaign’s transformative vision. I also managed photoshoots to ensure the visuals aligned perfectly with the campaign’s message, contributing to a unified and compelling donor experience. We brought the campaign’s vision of taking cancer research and care “Beyond Belief” to life.
